DIGITAL

DELIVERABLES

Photography art direction

Style guide

PROJECT

Improve online shopping experience by elevating product photography.

7 FOR ALL MANKIND PLP + PDP

PLP BEFORE

PLP AFTER

 Roll over image for key points 

Updates to photography style:

​• gray background adds subtle framing around images

• horizon line shows depth

• showing models face draws attention to the product

• improved styling to create an aspirational look

• variety of poses for a fashion forward approach

PDP BEFORE

PDP AFTER

 Roll over image for key points 

Updates to photography style:

​• cropping images at different angles creates a modern look

• added product detail as alt shots

• included props for variation